Alfalfa Studio is an award-winning New York branding and design firm led by Rafael Esquer. Small and entrepreneurial, they work in close collaboration with clients in many categories, including sports, fashion, culture, entertainment, technology, civic, and education. They have followed one design philosophy Make the idea clear and simple, the design surprising and beautiful.
“Given the significance of a Club’s badge and what it means for a team’s identity, it was important for us to have our fans included from the beginning—a commitment that we’ve made from the start. Thanks to the voice of our fans, we feel that we have a design that truly represents our Club and our City.”
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