"As we have two quite different use cases: identifying new business leads and reactivating existing accounts, granularity of the data is really important. The more detailed and broken down the data can be, the more precise we can be with creating the necessary workflows with the relevant data points."

"We have built landing pages for the two primary campaigns that we run. We also know which product pages are associated with a certain product interest. We combine these two insights to see which accounts have been behind the visits to these pages and are showing interest."