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Anderson Group is a dynamic and forward-thinking brand marketing & communications firm focused on fueling growth and new market development for companies of all sizes. Their pioneering Behavioral-Led Marketing approach was developed over decades of solving their clients' needs and challenges. The process is empowered by data, measurable human behaviours, and insights on changing consumer attitudes, habits, and expectations. This often allows them to uncover unexpected solutions--no matter the size of the project or medium involved--and gives them a unique understanding not only of the customer journey and buying process, but also their 'Clients' Journey" and how to optimize both.
Smart Data culture is driven by the company’s Scrum-based structure. They hire smart people who share their values of honesty, integrity, transparency and respect. Everyone is humble enough to realize that others in the company know more than they do on some topics. That humility keeps egos in-check allowing the atmosphere to be one of mutual respect and easy collaboration. Their employees are encouraged and expected to use their knowledge, skills and experience to help solve the problems confronting their customers and ourselves. Ideas are to be voiced, concerns are to be raised. Lessons-learned and best practices are to be shared across the organization.
So Interactive they thrive on creating relevant, engaging and interactive digital experiences that captivate their users. Their core business is strategy, visual design and technology with a full range of digital solutions. Their strength comes from a tight-knit digital team that loves to problem solve, coming up with creative digital business solutions for their clients. Whether it is a website, mobile app or brand campaign they always conceptualise with the user in mind. Being an independent digital agency, gives them the opportunity to build meaningful longterm relationships with their clients. So Interactive is built on a smart methodology to combine strategy, creativity and technology bringing brands and people together.
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