"As an early-stage company, we faced the challenge of having a robust technology that could be applied to a broad set of use cases across several industries. Mark’s technical depth and extensive experience allowed him to quickly grasp our technology and rapidly identify its core differentiators against a multitude of security offerings in the market. He identified several high potential market segments. ran micro-campaigns to test and validate them -and generated over 2400 leads. His work laid the foundation for our Marketing organization and established our go-to-market strategy. His no-nonsense, objective and methodical approach helped us focus our efforts and maximize our limited resources to accelerate our rapid growth."