"AMA has been in Jewelry Retail since 1986 – a multi-door operation. We were introduced to ARMS in 2003, certainly a milestone for us. At AMA we like to refer to it as, life Before ARMS (B.A.) and After ARMS (A.A.), a no brainer. It may seem at first, a tough pill to swallow compared to – although there is no comparison – other programs in the industry. But once you have it up and running, you will be laughing all the way to the bank! Trust Malcolm and let him lead you to a new approach in retail.”