AdTribe traditional agency model focuses on getting brands to increase their ad spend at all costs since more ad spend means more money in agency fees. Instead, they spend the extra time to deeply understand thier clients finances and calculate the level of profitability required for sustainable growth. Based on that knowledge, hey charge you a fair fee that your business makes profit month after month no matter how much hey spend on ads. To achieve sustainable growth for your business while keeping a positive level of ROAS they build a sophisticated sales funnel that covers all the stages of the customer journey. They spend extra time to understand your customers behavior so hey can craft ad copies and creatives that would resonate with your audience.