“The fan insights we gained using Google Analytics 360 with Google BigQuery during the recent Championship Tour season allowed us to reduce our cost per conversion by more than 50%, which more than doubled the efficiency of our ad spend aimed at driving fan engagement and content viewership.”
“Moving our infrastructure to Google Cloud Platform has allowed us to scale our use of resources to match traffic to our website, mobile, and connected device apps. During our off season, we reduced infrastructure costs by 70% by scaling our resources down.”







