AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 120,000 brands since 2006. AdRoll is a division of NextRoll, Inc.
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“In my role as the active participant, I usually share my maker’s release and would try to gain insights on their interests. As a passive observer, I would usually look at their feedback, reviews, or comments on their preferred brooch type and brooch colors. These valuable insights are helpful to gain perspective for brooches that speak more to them.”
"Bookings are up. Revenue is up. And the good thing is we have more quality conversions and leads more valuable ones. [But] the biggest reason we use AdRoll? We get an easy-to-use system with a personal touch, saving me time."
"We were specifically concerned with re-engaging new website visitors who didn’t convert. We were hopeful that by serving this population relevant ads through retargeting we could convert them to an SQL. AdRoll gave us the perfect testing platform to prove/disprove this theory."
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