AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 120,000 brands since 2006. AdRoll is a division of NextRoll, Inc.
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"At Alex and Ani, our digital marketing vendor selection process starts with an analysis of marketshare and company capitalization. When AdRoll came across our desk, it was because we identified them as the fastest growing player in the space backed by the most intelligent investors in Silicon Valley."
"AdRoll solved a problem we had which is the lack of man-hours in running digital adverts in-house for multiple networks, in an effective way."
"AdRoll Prospecting makes up 14% of conversions. This prospecting CTR is 200% higher than just retargeting; 94% of this traffic is from new prospects clicking the ads, showing high engagement."
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