Adobe Target is an optimization tool that permits marketers to swiftly experiment and produce personalized experiences that improve conversion rates. By utilizing a shared consumer profile, you can provide an individualized and consistent experience along the entire buyer journey, as it moves from one channel to another. With personalization via this platform, you get a proper mix of control and automation in your hands.
To improve any aspect of the consumer experience, you need to test it. Produce multivariate and A/B tests to understand an effective combination of UX, layouts, content, and more via your websites and other digital assets. With Adobe Target’s machine learning and AI capabilities, driven by Adobe Sensei, you can personalize and test at scale much more than you can achieve with rules-based or manual methods alone.
Adobe Target uses data from third-party sources and Adobe Experience Cloud to assist you to test and improve your web assets. You can leverage this application across channels: on your ads, banners, emails, and website. It is a comprehensive optimization program that empowers marketers to experiment swiftly and select the most effective experiences for their customers. This process can be performed at each step of a buyer’s journey, offering a continual experience. The software applies machine learning and AI (Sensei) to find the right experience for each individual visitor.
Adobe Target is part of Adobe Suite, and is offered as an add-on.
You can produce a profile in Adobe Marketing Cloud and share it between platforms.
The product offers insight reports for influencers, offers, and audiences.
You can generate personalized content for complex audiences.
Engage the consumer on multiple channels: IoT, mobile apps, offsite, web and mobile sites etc.
Mobile app optimization includes email, SMS, and push notifications.
Geolocation data can be leveraged to test and improve web and mobile experiences.
It is simple to perform multiple tests.
Adobe Target offer flexible configuration and licensing options for the different needs of different companies.
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