"Adlucent Shopping analytics offering allows us to test hypotheses for aov and CPA standards by customer customer segment. This helps us more confidently refine our paid search and customer acquisition strategies, as well as, improving merchandising. Inventory planning and other areas of the business."

"Before working with Adlucent, we knew how campaigns for gemstones like sapphires were performing, and we knew how campaigns for jewelry types like rings were performing. But we couldn’t determine how well the intersection of the two—say, sapphire rings—were performing. By working with Adlucent, now we can."