ADARA empowers the world's leading travel brands to grow the industry together. Built on the world's richest travel data co-op, ADARA offers people-based insights for travel companies. Clients get a value-based understanding of their relationship with their customers, with travel patterns, trends and behavior from more than 850 million monthly unique traveler profiles across more than 200 of the world's top travel brands. ADARA delivers critical intelligence to activate personalization and relevance throughout the customer journey for sustainable growth.
"After reviewing the data on booking trends and traveler profiles, we tailored our media strategy to the ideal time within the traveler booking window to promote our destination. We also use ADARA Impact to report on the revenue we’re bringing to our destination. We’re able to leverage ADARA Impact data to truly show the value of our DMO."
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