ADARA empowers the world's leading travel brands to grow the industry together. Built on the world's richest travel data co-op, ADARA offers people-based insights for travel companies. Clients get a value-based understanding of their relationship with their customers, with travel patterns, trends and behavior from more than 850 million monthly unique traveler profiles across more than 200 of the world's top travel brands. ADARA delivers critical intelligence to activate personalization and relevance throughout the customer journey for sustainable growth.
"With ADARA Impact, we gained actionable, valuable data on what media channels were most effective, and were able to tailor our media investments to only focus on those that drove efficient revenue."
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