Acrotrend is a full-service customer analytics consultancy specialising in data science and artificial intelligence for blue-chip companies around the world. Established in 2007, they have successfully delivered over 250 engagements in several industry verticals including high-profile clients such as UMB, Reed Exhibitions, Gilead, BNP Paribas, GlaxoSmithKline, Nuffield Health, and Cancer Research UK.
“Acrotrend helped us understand our members’ behaviours at gym sites and brought out very actionable segments and data-driven insights. We can now nurture these segments through our digital marketing initiatives to improve the member experience, and drive better health outcomes and lifetime value from our gym members.”
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