Abacus is a Software as a Service SaaS provider with unique proprietary Customer Data Platform CDP and Digital eXperience Platform DXP offerings. They help brands and communities improve revenue and engagement with personalised digital experiences and offers.
“The pressures on professional societies today are mounting. The world and members which they were set up to serve have often changed beyond all recognition. Members are no longer satisfied with the ‘status’ of being part of a society – they want a return on their investment. And if they are not satisfied, it is increasingly easy for them to turn to other sources of information and to use social networks to communicate with their peers. For a society, as providers of information, advice and support, I believe that technology is the name of the game. This is what can provide societies with the framework they need for their future.”




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