Abacus is a Software as a Service SaaS provider with unique proprietary Customer Data Platform CDP and Digital eXperience Platform DXP offerings. They help brands and communities improve revenue and engagement with personalised digital experiences and offers.
"We’ve taken some of those same tools and techniques that are currently revolutionizing the retail sector and applied them to helping the people most affected by this disruption. The critical thing is that this technology delivers the right help at the right time which is central to the retailtrust’s objectives.”
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