Beacon’s Click Fraud Protection detects bots across paid search and social, and blocks bots on Facebook, Instagram, Google Ads and Microsoft Ads. Bot clicks and other invalid traffic waste around 40% of ad budgets. Beacon is currently reducing that waste by up to 66% for their customers, meaning that they get massively better value and return from their ad spend.
“What makes Beacon stand out is its multichannel click fraud detection feature & the metrics it gives us into visitor engagement and cost per engaged visitor. Without this insight we’d be making decisions based on poor data.”
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