Bringing a new and exciting program to our students is a tricky feat at CMU. We’re devoted to hands-on learning and our world class instructors provide the best insight and knowledge in all our programs -- but because this course was new, we didn’t have student testimony, previous course work, or stats to sell or target prospective students. 9thCO did a great job leveraging what we already know about our school to focus our search, and pinpoint audiences we didn’t think of; the technology also brought our program in front of eyes seeking a scholastic education of this caliber. Like we encourage in our course programs, 9thCO found the right balance between knowing our audience and providing insight to get us desired results, while at the same time, being hands-on enough to appreciate what we are asking, and think outside the box to get it.