“They believed it was not about the visual experience, but about the resiliency of the application. Of course, I need the application to be built well, but UX is crucial to modern applications. When we talked with our customers—producers, visual content creators and media professionals—they were completely unhappy with how the application was built. They didn’t care how robust and technologically savvy the code was, because the user experience was so terrible. It took me years to evolve that system to get it up to snuff.”