“Partnering with 62ABOVE has helped us develop and articulate our brand's personality in an authentic, energetic and engaging process that ties together the marketing direction and employee engagement strategy. Work done in the earliest stages of the process gave me assurance that input from our customers, owners, and other key stakeholders would guide us to the best results. The newly minted brand direction, Put on Your Party Hat, has been widely successful and resonates well with our customers and team members.”