4 EON was a successful roadshow event partner for Oakley throughout the experiential BMX Italian roadshow tours. They were very professional and delivered a significant amount brand activation to ensure that each event was packed with thousands of Oakley consumers and fans. These events were crucial for allowing the attendees to experience our brand. Fans had the opportunity to meet some of the best BMX athletes in the world through the branding campaigns, thereby inspiring and granting attendees a deeper connection to our lifestyle products. Additionally, their services in both construction management and project management were an asset in terms of managing the ramp-course construction as well as making sure the event ran smoothly. This promotional tour event was a success using a “cultural branding” integrated marketing communications solution centered around an extreme sports theme.