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4C is global marketing technology company that delivers a unified platform for audience intelligence and media activation. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis.
"4C has delivered tremendous results for our ecommerce program, allowing us to increase in social investment of 120% and see ROI increases on campaigns of up to 4 times the …
"Convergence is driving everything we’re doing, and we’re building in an open and neutral way to integrate great partners like 4C. Through this integration, we will provide agencies and brands …
"4C makes our work more efficient. We can now manage and adjust ads in a few hours versus the 6-8 hours it used to take us before. We’re also very …
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