"400’s approach has been highly collaborative, taking senior stakeholders with them at all times. The resulting Brand idea very naturally manifests itself across all touch points of our business without the need for constant ‘shoehorning’ – something which in my experience is very rare. Over the past year the idea has grown with us, and for our customers and clients, the new Brand identity gives a clear and consistent picture as to who we are and who they are working with by strongly representing what we believe in and stand for. 400’s work has given us the best possible springboard to become the best loved parcel service and a trusted expert who can intuitively meet the needs of our clients and their customers. Whilst at the same time creating a very identifiable and differentiating brand face for us in what could be seen as a grey, unimaginative and unengaging sector."