3Way delivers high quality consumer leads to consumer-facing businesses across the African continent. As one of South Africa’s largest lead generation agencies, they use a combination of traditional and state-of-the-art communication tools in order to provide sales-ready, POPI-compliant leads. They de-risk the process for their clients: they only pay for leads that convert – so if they don’t deliver, they don’t get paid. From a team of two, 3Way has grown to a team of almost 300 people today, all focused on the same goal: providing real value to their customers that’s risk free.