“Before I discovered 3Play Media, I was spending countless arduous hours viewing, analyzing and editing video footage from qualitative research. Discovering 3Play Media was like jumping off a horse and getting into a fully loaded BMW. There is no comparison. There are many great features and benefits of their software and I encourage anyone who works with qualitative footage to give them a trial. But the features I like the most are the digital Clipmaker and the keyword searchable digital transcripts. This last feature alone has saved me hundreds of hours in helping clients search for quotes they remember out of hundreds of hours of footage. 3Play Media is THE software to find the needle in the proverbial haystack. As a result, our clients have been quite pleased with the granular insights we’ve been able to squeeze out of mountains of footage and 3Play Media is our secret weapon allowing us to do. Their team also provides great support, including after hours. I can’t imagine not working with them on qualitative projects.”