“Virgin Money aims to deliver outstanding customer satisfaction and in order to do so, we need to drive effective and rapid customer-focused innovation. Pulse has enabled us to better understand the market and take inspiration from best in class design, allowing us to work smarter and faster. Not only this, …

"They 11:FS have different expertise coming from different virtual banks and this is valuable for us. Besides, when you look at the market and you try to understand the pain points and 11:FS helped us and we created the methodology together, and that methodology helped us a lot."