104 West Partners is a technology-specific PR agency in the Rocky Mountain region. Their staff has spent their careers steeped in technology PR working with companies building the products and solutions that are propelling their industries forward. 104 West's current client portfolio spans an extremely large range of products and services from consumer tech to technical business-to-business applications. On one end of their portfolio, they work with companies whose technologies are being used to simplify or enhance the lives of every day people. On the other end, they are telling stories of innovation involving the most intricate business-to-business applications.
"The detailed findings within the report demonstrate that manufacturers and service providers need to look beyond the “cool factor” of new features, and focus on the consumer’s experience of integrating products into the broader ecosystem of IoT devices in a Smart Home."
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