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10 Associates know that’s what it’s really about, and from a purely economic point of view their work, and its benefits, more than cut the mustard. But they happen to think there’s actually a little more to it than that. They think it’s not just what they do, it’s the way that they do it that also makes them special.
“The Lovely Sofas brand really had been in hibernation, so we tasked 10 Associates with bringing it back to life. They totally nailed our brand proposition by redefining what ‘lovely’ meant. The Big Idea ‘Life of Lovely’ builds a compelling and engaging brand story with a distinct tone of voice. We are proud and excited to relaunch the Lovely Sofas brand which now truly delivers on its name. Lovely!”
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