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    Agency Sauce is a collective of creatives, strategists, designers, and craftspeople all driven to bring their clients the best results. Agencies all say the same thing, the same way, and offer the same product. Same old. Same old. They asked themselves, is there a different way? One that’s more agile and adaptive. One that offers clients the sharpest expertise around, without paying crazy prices. So we thanked the bcsAgency name for its dutiful service and amicably went their separate ways. What they would build in its place would have to be quite different and look at the industry in a fresh new light.

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    Madison Creative is the new agency formed three years after the merger of London advertising agency First City in late 2010. Madison is a collective of innovative award-winning creative thinkers, brand strategists, marketers, film and video makers, digital gurus, designers and stylists who deliver ‘Creativity without Borders’. It includes many of the people that made First City so successful.

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    Mindshare believe that in today’s adaptive world everything begins and ends in media. Their role in this world is to help clients grow their business and to become their lead business partner and they achieve this through a culture of original thinking driven by speed, teamwork and provocation.

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