?What If! is an innovation company that invents new businesses, products, brands and services and helps people be more inventive. ?What If! are inventors who bring human values to business. For 25 years, ?What If! Innovation has partnered with organizations to invent new businesses, products, brands and services. And, ?What If! help people be more inventive by arming them with innovation tools, skills, behaviors, structures, culture and purpose. Their commercial impact has come from doubling down on the people side of innovation, which They believe makes the difference between a smart idea on paper and a living, thriving business.