One of our biggest needs was the ability to handle international communications,” said Holly Davis, student program director, Global Zero. “We needed a global solution that could organize international addresses as well as manage the unique characters found in different languages we use. We found different options available, but none that we felt were better than Salsa.
In July 2012, Aid for Africa began the process of consolidating their different systems into one place- Salsa. Additionally, they were able to create a unique donation page for each member organization, 85 in total, allowing them to process donations for the specific member while still tracking the information in the larger database.
With the potential to mobilize thousands of supporters, ALDF needed to find a way to unite a broad spectrum of ag gag opponents under one voice, speaking out against the legislation and offering state lawmakers an alternative that would benefit both the residents of the state and its bottom line.
In 2005, Bikes for the World turned to Salsa to address its need for a robust web-based platform that would enable the nonprofit to engage and communicate with its supporters, volunteers and partner companies across the globe.
We had three separate systems to do one task,” said Bill. “Now we have an integrated system that will enable us to keep in touch with our donor base throughout the year so they know we are still here. Salsa has allowed us to show the members of our organization the benefits of getting something rolling quickly and that ‘centralized’ is a really good way to show the proof of concept that will create many benefits over long term.
Salsa’s email marketing and outreach features enable Citizen Action of New York to send action alerts, build targeted lists and track performance. The nonprofit can create consistently branded emails with Salsa’s feature-rich email builder. In a few simple steps, users can incorporate content, link a call to action back to their website and add personal touches from key messengers. The ability to segment emails, monitor open rates, bounces, click-throughs and conversion rates for the nonprofit’s outreach campaigns greatly enhances the overall results.
We wanted to simplify the process our supporters would go through to commit to an act of green and we wanted to find the technology that would enable us to visually count the green acts committed in real time.
UMC principles and has been a key part of the church’s growth. However, in order to continue to grow, GBCS needed to understand its constituents better — who they were, how they came in contact with GBCS, etc. — by cleaning up its database. On top of that, the organization wanted to empower staffers to access and comprehend that data to better communicate with supporters. That task fell on the shoulders of Michelle Whittaker, GBCS’s digital communications director.
Merz Group, they took advantage of the Google Grants program, which provides up to $10,000 a month in in-kind Google AdWords advertising, enabling them to maximize Google searches and drive traffic to their website. Live Your Dream also reached out to like-minded partners with whom they could create co-branded actions, reaching a whole new supporter base around causes like paycheck fairness, street harassment and violence against women.
Targeting the right group of supporters can be the difference between mediocre and exceptional campaign results. The scoring module, part of Salsa’s supporter management tools, enables the NPA to identify its most engaged supporters, streamlining the number of recent actions into a single metric.
It is not right to recruit our young people into the military and then not only have them brutalized, but retaliated against when they report their crimes of rape or sexual assault,” said Nancy Parrish, founder, Protect Our Defenders. “Our service men and women deserve better. We need to live up to our ideals as Americans and once we fix this, our country will be better and we will be more secure for it. This is why I founded Protect Our Defenders.
Email is one of the core communications tools in any online advocacy strategy, and Salsa’s email marketing outreach solutions provide Smart Growth America with the functionality they need to create and send engaging emails. Combined with Salsa’s advocacy solution, the nonprofit can effectively engage its supporters in online advocacy and legislative issues. Supporters who choose to join the cause only need a couple of minutes and their address to send powerful messages directly to their congressional representative. Salsa enables Smart Growth America flexibility when sending email blasts – supporter lists can be segmented based on geography, type of supporter or specific cause allowing targeted emails to be sent very quickly.
When Nolan accepted the press officer position at SEIA in August 2012, she was handed a list that would make any public relations professional cringe. It was a list of 1,200 email addresses. No names, no details –just a single column in a spreadsheet with no indication that it had ever been cleaned. She knew this was her opportunity to really make headway with SEIA’s publicity efforts, but first she needed to get organized. Already familiar with Salsa from use at a previous job, Nolan took her media list,
When Hutchinson’s research led him to Salsa, he was primed to give it a try. “Salsa’s system is functional and allows us to do what we need to do. It’s got an easy-to-use interface, cutting edge site-scraping tool, and improved statistics.” But more so, “I liked that Salsa didn’t have a corporate feel. I felt like if I had custom needs, I would be dealing with people who actually wanted to make it happen, and had the internal expertise to guide me in the right direction.”
The Endangered Species Coalition initially chose Salsa in 2008 and in the first year of use saw a 71 percent increase in supporter list growth. Today, the nonprofit continues to utilize Salsa’s platform to combine integration and list management with customer-facing capabilities enabling the Coalition to have a one-stop solution for integrating targeted actions, advocacy campaigns and donations management.
Colleen said she is always looking for ways to dig in as far and wide as she can. She added, “I use the query and custom reporting tools constantly. I pull eight weekly reports on list performance, activism and conversion rates and raw dollars rates. And that’s not even when someone in my government affairs team says ‘hey we want xyz senator to be co-sponsor of this bill, what can we do?’ Then I get into the weeds on action history, donation history, geography and really try to pull the people the government affairs’ team really needs to talk to – the people that will be most likely to do what we need them to do.”
Salsa Labs (Salsa) is the creator of the online platform built specifically for nonprofits to organize and energize peopleeverywhere. In one easy-to-use, integrated, and flexible platform, groups of all sizes can manage their supporters,communicate, fundraise, advocate, and much more. Organizations can create their own unique recipe for organizing bychoosing from dozens of packages as well as by plugging in other applications produced by third parties in the Salsa Market.
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