Describe who the software is best for - their role(s) within what kind of companies.
Salsa offers solutions exclusively for small, medium, and large nonprofit organizations.
Salsa Engage is online marketing, fundraising, and advocacy that can is easy to use for start-up and small nonprofits ($500K - $2M) with limited staff and budget, is powerful enough to suite the needs of mid-size nonprofits ($2M - $50M) with dedicated staff, and is sophisticated enough for large nonprofit organizations ($50M - $200M) with integration and customization needs.
Salsa Engage has a native integration with Salsa CRM and an integration with Salesforce.
Salsa CRM is donor management software that is best suited for mid-size nonprofits ($2M - $50M) who have development staff that want the fundraising power and reporting flexibility of the most expensive CRM platforms at a fraction of the cost!
How does this software benefit them?
Target and Segment Prospective Supporters
Build rich, detailed supporter profiles and group similar constituents into custom segments based on demographics, giving level, location, wealth data, etc.
Connect with Potential Supporters
Leverage sophisticated targeting techniques to personalize your communications with supporters. Reach them with relevant content via email, Facebook ads, and mobile!
Convert Subscribers, Donors, and Advocates
Make it easy for your website visitors and subscribers to sign-up, then deepen engagement beyond sign-up and turn them into donors and advocates.
Streamline Donor Data
By hosting fundraising, communications, and prospect data in the same place, you'll maximize staff efficiency and save time. Automation and intuitive data entry tools cut manual, time-consuming tasks.
Optimize Your Strategy
With robust reporting features and dashboard analytics, zeroing in on the right data and producing reports are a breeze. Spend more time focusing on what's important — cultivating your donors!
Personalize Your Outreach
Don't just communicate with your donors; inspire them! With in-depth donor profile data, you can craft the most relevant messaging to drive your supporters to action and build lifelong relationships.
Acquire More Donors
Convert visitors into donors on any device, and exploit the 200% increase in mobile giving! Engage your donors on the online platforms they know and love.
Cultivate Donor Relationships
Target donors with precision. Contact supporters with relevance. Turn subscribers into donors and upgrade one-time givers into major donors.
Retain More Donors
Execute your giving strategy, thank every donor immediately, and easily report on lapsed donors and expiring memberships for sustainable fundraising.
Informed citizens are powerful. Introduce new subscribers with an automated welcome series to educate them about your cause, your programs, and how they can help!
Organize the Grassroots
Consistently keep supporters up to date on policy issues through eNewsletters and social media, and coordinate rallies, marches, or other events through event registration tools.
Quickly publish action alerts to unleash supporter actions through online petitions, click-to-call, targeted messages to legislators, and Facebook and Tweet a rep functionality.
How technical do users need to be to use the software?
Salsa Engage and Salsa CRM have rich training and education programs that enable less technical nonprofit professionals to become comfortable within a short time.
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