Neustar, Inc. (NYSE: NSR) is the first real-time provider of cloud-based information services, enabling marketing and IT security professionals to promote and protect Neustar businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights Neustar help clients make high-value business decisions in real time, one customer interaction at a time.
Our objective is to offer our clients a broad set of ways to reliably reach mobile audiences,r.In the first phase of developing our AudienceCube, we focused on mobile behavior data. An important next step was to enrich our profiles with offline purchasing data. Neustar had a great reputation, so we started talking.
We also recently applied segmentation to our lead scoring model because instead of relying on rudimentary intelligence like Zip codes, we could now take it down to the household level. Immediately, we saw conversion rates improve by multiples of two, three, four, five and ten.
Neustar’s data has enhanced our data and the performance of our online media by informing us of where different campaigns fall into different school deciles, and lets us be smart about what we launch, pause and scale.
As with most OEMs [original equipment manufacturers], there’s no need to authenticate in order to browse information around Lenovo machines or get selfservice support for existing machines. The visitor activity files are generally limited to web behavior. If a visitor visits once or twice, the data is not very telling on who the visitors are or what they are looking for.
I read recently that the DNS platform we used to use has since failed for another business. It was only for 15 minutes, but for us that would have been painful. Since switching to Neustar, we’ve had one hundred percent uptime. Our business counts on it and Neustar has delivered.
A brand like ours cannot afford downtime due to DNS errors or denial of service attacks. Forbes.com is a trusted resource for business information on the web. Neustar’s UltraDNS service helps us ensure the integrity of that value proposition.
We used AdAdvisor data to reach the target audience for the brand, with fantastic results,” said Belani. “With in-flight progressive optimization, not only did we see a healthy brand lift over the competitive brands, but were also able to reduce the cost of brand engagement by over 53%.
They found us on ALEXA, saw how much traffic we got, factored in our revenues and did some simple math: being taken down would cost us five thousand dollars an hour. That’s what they based the ransom on. It was all public information. These DDoS attackers were professionals.
When the note came, I went straight to my Neustar account manager who was unfazed and assured me that SiteProtect could handle the mitigation. This meant I could ignore the ransom note and sure enough, after the first attack there was nothing more. It was the best possible outcome, and without Neustar, I would probably have paid,
We helped provide Ticketmaster a solution that is simple and intuitive, facilitates faster and more accurate transactions at a significantly lower cost and dramatically improves the success of every call.
If you look up a number and we don’t get it right, you’ll always give us a second chance, If we get it wrong the second time, you’re done with Privacy Star. But if we get them right both times, you’re 95% likely to download our application. The quality of that data is absolutely imperative for the success of our business.
We’ve shifted marketing dollars dramatically from several different channels into more digital channels. For example, Neustar data has allowed us to limit the amount of direct mail we send. We spend less on direct mail, but we send it to the right people. So we’re saving money and generating more revenue.
Our use of Neustar data solves a very significant problem: how do we know where people are accessing us from? That kind of confidence is fundamental to our ability to serve our customers. We can go to the studios and tell them we’re using Neustar—and that’s good enough.
We monitor every application that helps process payments. every single front-end authorization gateway. Our business processes over 11 million transactions each day, so it’s essential to get performance alerts in real time. For example, our credit card authorizations have stringent SLAs. Neustar’s monitoring tools helps us meet those obligations. They also enable us to do performance forecasting.
We needed a cost-effective technology that could monitor the performance of our web
services , as well as manage the capacity of our back end systems, so that
we could deliver a better online customer experience.
The offering with BGP protection varies from one provider to the next and can be quite fixed. Neustar tailored the best solution for us. Neustar showed this ‘will to fit’ from the beginning – fitting our specific needs.
Thanks to Neustar’s Website Load Testing, we were better able to support our massive
registration numbers. In the end, we were successful in processing all available badges and completing our registration process, something we weren’t able to do the two previous times.
As one of Europe’s largest sellers of personalized printed cards and gifts—coffee
mugs, teddy bears, t-shirts, wall art, cell phone cases, calendars, notebooks and
most importantly cards—we know the value of sharp website performance.
Now, with the help of MarketShare DecisionCloud, we’ve revolutionized our ability to grow revenue as the marketing landscape changes. And we’ve transformed our ability to draw a clear line between our Marketing efforts and the revenue they drive
With MarketShare, we have a more scientific means of creating media plans, and a powerful tool for designing the best media mix for a client’s budget. The fact that we can find that optimal mix in minutes is all the more impressive.
We monitor all 46 testimonials to prevent fraudulent testimonials and keep all our testimonials quality high. We only post testimonials verified by the vendor. Verified testimonials require that customer is an actual user of the product.