Besides painless integration with the Neustar platform, Adelphic has enhanced its platform by offering clients self-service forecasting and targeting of Neustar data through their DSP. “We’ve designed our DSP to offer access to highly targetable mobile audiences on demand,” she says. “Clients can build audience segments, run their own forecasts and apply real-time insights to their campaigns.”
This means that the way we have a one-to-one conversation with our customers – and personalize that experience – has changed significantly. We needed to start by qualifying customers better to move them through the sales pipeline.
We’re a new entrant in the lead-generation space, having acquired a business” says Michael Darwal, Chief Marketing Officer for Digital Globe Services, an online acquisition and leads generation company. “So we need to offer services and new technology more quickly than our competition. This enables us to win share in a mature space
As with most OEMs [original equipment manufacturers], there’s no need to authenticate in order to browse information around Lenovo machines or get self-service support for existing machines,” Siping says. “The visitor activity files are generally limited to web behavior. If a visitor visits once or twice, the data is not very telling on who the visitors are or what they are looking for.
Senior Manager of Optimization & Personalization, Lenovo
I read recently that the DNS platform we used to use has since failed for another business,” says Keith. “It was only for 15 minutes, but for us that would have been painful. Since switching to Neustar, we’ve had one hundred percent uptime. Our business counts on it and Neustar has delivered.
Forbes.com used to manage their entire DNS infrastructure in house. They decided to outsource their external DNS management “to meet current usage requirements and to plan for future scalability,” according to Mike.
Senior Vice President and General Manager Operations
Through an offline segmentation and verification methodology, AdAdvisor was able to provide additional insights on the audience reached as part of the campaign. AdAdvisor offers the ability to target consumers using a variety of offline data sources with verified demographic and behavior propensity information. With AdAdvisor, advertisers no longer need to rely on inferred information based on an individual’s online browsing behavior. For Rocket Fuel’s client, this method guaranteed that the data provided by AdAdvisor was of high quality and scalable across large pools of inventory. AdAdvisor also facilitated the use of offline insights in a privacy-friendly manner for accurate targeting.
VP of Products and Business Development, Rocket Fuel
In partnering with Neustar over the past few years,” Elizabeth adds, “we’ve been able to nail the basics, plus add extra value. By integrating Neustar’s solutions and overall expertise, we shorten our partner schools’ learning curve to save them time and money.
They did their homework,” says IT manager Ron Tomimbang. “They found us on ALEXA, saw how much traffic we got, factored in our revenues and did some simple math: being taken down would cost us five thousand dollars an hour. That’s what they based the ransom on. It was all public information. These DDoS attackers were professionals.
Team Internet’s ParkingCrew.com product enables customers to monetize their domain portfolio. Each visitor is shown a landing page that is auto-optimized based on several parameters including device, country and language. The page also contains relevant links from high-performing ad providers. Customers receive a commission for every relevant click through from their domains. Combined with its DNTX ad marketplace, Team Internet now looks after 35 million domain names.
“DNS was becoming more and more important and we had the option of upgrading all our DNS platforms,” says Paul, “but that would not have given us the guaranteed uptime we required.” With online revenues continuing to grow in share, Paul’s team needed a more scalable and reliable DNS solution.
Ticketmaster to shorten wait and call times, free live agents for special requests and boost order conversions. Neustar Identification is a Customer Intelligence solution that enables you to know your customer or prospect behind every inbound request.
“One of our challenges is around data — the ability to assign an owner and other information to a phone number,” says Jeff Stalnaker, Co-Founder, PrivacyStar. Through a simple application, the company provides reverse-phone number lookup, or caller name services. Consumers can see who’s calling, plus whether the number has a history of scams, harassment, or other abuses.
All told, DNS is “just one of those things that I don’t have to think about anymore. I have enough to worry about, so if I can outsource a critical component of my infrastructure and not worry about it, that is a huge win for me.”
Director of Enterprise Infrastructure, Kelley Blue Book
The Neustar data has absolutely changed the way we do business,” Dan continues. “We’ve shifted marketing dollars dramatically from several different channels into more digital channels. For example, Neustar data has allowed us to limit the amount of direct mail we send. We spend less on direct mail, but we send it to the right people. So we’re saving money and generating more revenue.
Our use of Neustar data solves a very significant problem: how do we know where people are accessing us from? That kind of confidence is fundamental to our ability to serve our customers. We can go to the studios and tell them we’re using Neustar—and that’s good enough.
Adds Steven, “Within a short space of time, it was clear that the accuracy of the data provided by Neustar would enable us to have complete confidence that all the insurance products we sell in the United Kingdom would be indemnified for customers we are selling to.
Head of Counter Fraud and Product Design, Swiftcover
• Protect the membership experience The first tests showed problems with the website infrastructure. The site vendor had wrongly gauged its overall capacity, so Chang’s team added extra memory and CPU to the server. They also addressed server connectivity problems. The last couple of tests targeted specific applications, gleaning more detailed performance data needed to fine-tune.
Director of Application Development, American Bar Association
In addition to UltraDNS, Heartland relies on Neustar website monitoring to ensure a reliable user experience. “We monitor every application that helps process payments,” says Brendon, “every single front-end authorization gateway. Our business processes over 11 million transactions each day, so it’s essential to get performance alerts in real time. For example, our credit card authorizations have stringent SLAs. Neustar’s monitoring tools helps us meet those obligations. They also enable us to do performance forecasting.”
Executive Director of IT Service Operations, Heartland Payment Systems
down or fail • Check the performance of shopping “NEUSTAR TELLS US IF SITES ARE BEHAVING AS THEY SHOULD.” carts and other applications “We needed a cost-effective technology that could monitor the performance of our web • Protect online revenues and the services,” says Paul, “as well as manage the capacity of our back end systems, so that customer experience we could deliver a better online customer experience.”
Development Manager for Emerging Technology at Marston’s
“The tide is turning and we need to prepare our customers,” adds David. “We are educating them, because they don’t want to pay for something that they are not worried about yet. And we’ve invested in a more powerful DDoS protection solution, one that can cover our customer base too.
Funky Pigeon first used Neustar Website Load Testing when the site moved to the Amazon Web Services platform. “We wanted to make sure performance didn’t slip during the transition,” says John. “We also needed a testing solution that could simulate the impact of photo upload functionality on both the user and backend infrastructure during peak traffic. Our old solution wasn’t able to do that.” Neustar’s testing engineers worked closely with John’s team to customize a complex solution.
Zappos.com (an Amazon.com division) is a brand made famous for speedy service and a great customer experience, often processing orders and delivering to homes in 24-48 hours. “Keeping a server up without much traffic isn’t that difficult,” says Kris Ongbongan, Systems Manager, “but growing and scaling a site like ours is hard.”
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