iPerceptions, Inc. is the inventor of Active Research, the evolution of Customer Experience Management and Digital Analytics. The company’s solutions are powered by the Active Research Platform, which addresses specific business objectives by capturing visitor perceptions in the ‘Moment of Truth’ using advanced engagement technologies and trusted research frameworks to drive actions in existing business processes. Founded in 1999, iPerceptions has more than 3000 brands worldwide that trust iPerceptions for in-depth analysis of real visitor’s behavior.
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