Blueshift FAQs
Who is Blueshift best for - their role(s) within what kind of companies.
Blueshift is ideal for brand marketers and marketing teams seeking to maximize ROI from their cross-channel marketing efforts. Our platform enhances business value, reduces the total cost of ownership, and accelerates time-to-value, particularly for advanced use cases required by today’s consumers. Blueshift is highly valued by fast-growing small and mid-sized businesses while also serving enterprise customers managing large data volumes and complex customer relationships.
How does Blueshift benefit them?
Blueshift helps brands engage customers 1:1 by effortlessly making data and intelligence actionable on every channel. We provide a cross-channel marketing platform informed by a customer data platform (CDP) and AI-based decision-making, so brands have all the tools they need to seamlessly deliver highly personalized experiences in real time across the entire customer journey.
How technical do users need to be to use Blueshift's software?
Blueshift is built for marketers with minimal technical expertise or coding skills. Its user-friendly interface and AI-powered features simplify daily tasks by streamlining processes. With pre-built templates, campaigns, and automation recipes, marketers can quickly launch high-performing campaigns and easily maximize the platform’s value.
What makes Blueshift a leader in this space?
Blueshift's Customer Engagement Platform, powered by an integrated CDP (Customer Data Platform), empowers businesses to fully harness their customer data. With our intuitive cross-channel marketing platform and Customer AI, marketers can deliver personalized, highly targeted campaigns across every touchpoint, ensuring each interaction drives value and deepens customer relationships through smarter behavioral insights.
Who are Blueshift's biggest competitors (3-5 companies)?
Braze, Iterable, Klaviyo
How/why is Blueshift better than those competitors (or most others in their market)? What about Blueshift is unique, stronger, easier, etc.?
Blueshift removes the false tradeoffs between best-in-class point solutions and all-in-one platforms. Grounded in a customer data platform with patented AI technology, we deliver best-in-class data modeling, segmentation, recommendations, and predictive intelligence, all effortlessly actionable throughout the customer journey across every channel.
Our unified platform helps brands drive highly personalized, customer-centric experiences across every customer touchpoint without requiring specialized skills. This results in quantifiably improved business outcomes, faster time-to-value, and lower total cost of ownership.What kind of features can customers expect Blueshift to release in the near future? And longer term?
AI-powered LLM recommendations, AI assistants, mobile channels, and more integrations for seamless integration with your marketing tech stack.
Which popular or common software does Blueshift integrate with?
We have pre-built integrations with various data sources and channels, including data warehouses, e-commerce platforms, storage, analytics, and your MarTech stack, so you can spend time running campaigns instead of on integrations.
See the ever-growing list of integrations here: https://blueshift.com/partners/#integration-partnersSoftware pricing can often be complex. If it's pretty straightforward, list tiers, pricing (per year, seat, etc) and limits for Blueshift. If it's not simple, use broad estimates or ranges for typical setups.
https://blueshift.com/plans-and-pricing/
Does Blueshift offer a trial or free download available?
Yes. You can sign up for a 90-day platform trial with no obligation or commitment.
Does Blueshift offer any kind of training/education for their product?
We provide monthly enablement sessions covering various topics for all levels of learners. We also have online documentation for all the product's features and regular updates to those as enhancements occur.
-Go to Blueshift Academy for online courses: https://academy.blueshift.com/
-Online documentation can be found in the Knowledge Center: https://help.blueshift.com/hc/en-usDescribe the implementation process and timeline for Blueshift software.
The account set-up is usually done by the first 2 weeks
The data is integrated and ready for use by the first 6 weeks
Most of our customers go live within 8 weeks
Factors that influence the go-live date include data access and customer personnel availability.What are the Blueshift support options? List all.
We pride ourselves on ensuring that every customer, no matter the size, is successful and that value is extracted from the Blueshift Intelligent Customer Engagement platform. Each of our plans includes a designated Customer Success Manager, regular success calls and business reviews.
We have three support plans so companies can further select the plan that best meets their needs: Standard, Premium, and EnterpriseDo Blueshift’s solutions include AI?
Yes, our AI solutions are grouped into Customer AI, which is built into the Blueshift Intelligent Customer Engagement platform. Here are the key Customer AI capabilities:
1. Predictive Audiences—Based on their profile, engagement level, and real-time behaviors, which users most effectively meet your marketing objectives?
2. Channel & Time Intelligence - We determine the best channel for each campaign and send time to personalize every customer's experience.
3. Content and Product Recommendation - What next-best products, content recommendations, or personalized feeds should we provide for each customer that will drive the most revenue?
4. Generative AI: What tone and style of text and image content resonates most with each customer?
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