The firm also uses the enhanced content tagging capabilities in SharePoint Server 2010 to help employees more easily and intuitively find information and resources among the company’s vast data stores. SharePoint Server 2010 supports a centralized tag taxonomy system, which enables Fleishman-Hillard to assign keywords to each document, file, or other resource it generates, according to an overarching corporate taxonomy. With the system, employees can add tags to the content they create. For instance, if an employee completes a case study, he or she can add tags that indicate the practice group that produced the piece, the topic, the customers it includes, and more. “Then, a user can dig for information and sort it dynamically—by topic, practice group, client, office, or account team,” explains Lowey. Fleishman-Hillard uses enterprise search in SharePoint Server 2010 to make tagged content available to all employees across the company. In the previous system, smaller subsets of users controlled access to departmentally produced content, which often limited employee access to valuable information.