Describe who the software is best for - their role(s) within what kind of companies.
Since we're a mobile testing company, you'll first have to have a mobile app to find Apptimize useful. We've found that the teams that have benefitted most from our software tend to have more than 100,000 monthly active users on their apps. Given that qualification, we serve both mobile-first companies as well as larger companies for which mobile is an important part of overall strategy.
How does this software benefit them?
The Apptimize Platform empowers teams to innovate faster while creating internal operational efficiencies across Product, Marketing, and Engineering. Apptimize’s infrastructure enables continuous iteration at scale to compound wins in conversion and engagement rates, ultimately generating ROI for your business.
Now what does this mean? It depends on who you are. If you are a product manager, it means that you can gradually roll out new features, thereby de-risking new releases and validating performance before a full release. If you are a developer, you won't be bothered with small visual changes; our visual editor allows non-technical members of the team to launch A/B tests on their own. As a data scientist, you now can do analysis based on better data (and validate the robustness of our tests, if you'd like). Everyone on the product team benefits.
Regardless of who you are, Apptimize will able you to learn more about your users through simple, effective testing.
How technical do users need to be to use the software?
It depends on the use case! No technical knowledge is required to deploy tests on the visual editor, but more familiarity with development is useful when dealing with experiments involving code blocks and dynamic variables.
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