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Today's B2B marketers are overwhelmed with the amount of content that they can produce.
With so many types of content, how do you know which are the best options for...
“...[C]ase studies led the pack in terms of the content format that resonates strongest with buyers,” says Demand Gen’s 2017 Content Preferences Survey Report.
DGR also added 78% of...
B2B direct response copywriting legend Bob Bly quotes Heather Sloan on case studies’ ability to outperform every other type of B2B content:
"Everyone loves a story," explains Heather....
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